Paper for presentation at the Alternative Futures and Popular Protest Conference, 15-17th April 2009, Manchester Metropolitan University.

Abstract:

Direct action (DA) is often considered to be a tactical approach to protest, utilised in the service of a wide range of causes. More recently, the notion that DA forms the basis of a radical social movement of itself has gained some currency (e.g. Doherty, Plows and Wall 2003). This paper argues that we should rather understand DA as an orientational frame: a structure of normative beliefs that can form a guide to understanding and action in a variety of contexts (Gillan 2008).
Examining documentary sources on the British DA tradition and ethnographic data from recent instances of DA protest against globalisation and war, I identify the core beliefs that hold the DA frame together. Three elements in particular are identified. First, DA is based on a fundamental belief in individual freedom that motivates an evaluation of the individual moral culpability of both protest participants and their opponents. Second, DA groups have an attitude to decentralised, non-representative decision making that offers a particular understanding of democracy. Third, DA involves the re-imagining of political space as grassroots collective constructs free from systems of domination, that are consciously sought or created by DA groups.
Exploration of these key ideational elements will offer two benefits. First, we will see how the interaction and translation of ideas within particular contexts shapes the possibilities and constraints that movement participants encounter. Second, this analysis opens up possibilities for comparison with (and critique from) more obviously ideological structures of belief.

You can download a pdf version of this paper from: Direct Action, Democracy and Individualism (PDF).

Social movements contain structures of beliefs and values that guide critical action and aid activists’ understandings. These are worthy of interrogation, not least because they contain points of articulation with ideational formations found in both mainstream politics and academia. They offer an alternative view of society, economy and polity that is grounded in protagonists’ experience and struggle. However, the ideational content of social movements is often obscured by a focus on particular, immediate goals; by their orientation to certain forms of action; and by the mediated, simplified nature of their communication. Additionally, recent social movements display a tendency to coalition action, bringing a diverse set of political understandings in concert on highly specific campaigns. This conceptual article seeks an approach to identifying the messages within social movements that remains sensitive to their complexity, dynamism and heterogeneity. Through a critique of the concept of ‘interpretative frames’ as developed in social movement studies, I describe the novel concept ‘orientational frame’. In contrast to social movement scholars’ tendency to focus on instrumental claim-making by movement organizations, I emphasize deeply held, relatively stable sets of ideas that allow activists to justify contentious political action. Through an engagement with Michael Freeden’s morphological approach to understanding ideologies I attempt to draw frame analysis away from the positivistic attempt to delineate general processes into a hermeneutic endeavour more suitable to understanding the richly detailed, context dependent ideas of particular social movements.

This article is now published in Social Movement Studies, and is available here: Meaning in Movements. This is the final development of the ideas presented in this conference paper on hermeneutic frame analysis.